LiveStory UK Market Launch

When LiveStory decided to expand into the UK, the opportunity was clear - but so was the challenge.

Entering a market as competitive and established as British luxury fashion meant more than simply showing up. It required credibility, visibility, and meaningful connections with the right people from day one.

This wasn’t just about generating leads. It was about creating a strong first impression, one that would position LiveStory as a serious, relevant player in the space.

‍Their goal?

• Build brand awareness within the UK luxury fashion space
• Connect with senior decision-makers across fashion, jewellery, and watch brands
• Generate high-quality opportunities, not just volume
• Demonstrate the value of their platform in a way that felt tangible and credible

The challenge was clear: how do you create trust and demand in a market that doesn’t yet know you?

What we did

To solve this, Street designed a targeted, experience-led event.

The event was built around relevance. From the Soho venue to the speaker line-up, every detail was aligned with the expectations of a luxury audience. Industry voices, including Bottega, brought credibility to the discussion, while the topic - Seamless Digital Experiences in Luxury - spoke directly to the challenges attendees were already facing.

The goal wasn’t just to fill a room. It was to create an environment where the right people would engage, contribute, and see clear value.

How did it go?

On the day, the event delivered exactly that.

The room reached full capacity, filled with a highly relevant mix of brands across fashion, jewellery and luxury retail. More importantly, the energy in the room was consistent from start to finish.

There was a strong level of participation throughout, with guests asking thoughtful, industry-specific questions and openly contributing to the discussion. Conversations felt natural and collaborative, rather than forced or transactional.

One of the most notable moments came after the main discussion. Hearing real-world examples of success, particularly from Bottega Veneta, sparked genuine curiosity among attendees. This quickly translated into action, with several guests choosing to stay on and explore the platform further.

How we did it

• Designed and delivered a targeted UK market entry event, built around relevance, credibility and experience
  
  
• Executed a personalised, multi-channel outreach strategy across LinkedIn and email to engage high-value prospects ahead of the event
  
  
• Curated a speaker line-up featuring recognised industry voices, including Bottega Veneta and Merkle, to ground the conversation in real-world success
  
  
• Anchored the discussion in a highly relevant topic: seamless digital experiences in luxury, aligned with current industry challenges
  
  
• Created an engaging, invite-only environment where senior professionals could openly contribute, ask questions and connect

The result

‍*43 driven directly through Street's campaigns

Beyond the numbers, the quality of engagement stood out. Attendees didn’t just show up to another event, they participated, stayed longer and actively explored how Live Story could apply to their own businesses.

Feedback

“I thoroughly enjoyed the event - it was excellently organised by the Street Agency team and set in a lovely venue. I hadn’t attended a podcast recording before, and I thought it worked particularly well in that format. The discussion itself was very engaging. As Bottega are typically quite private, it was great to hear directly from them - especially around how they are becoming more agile through tools like LiveStory. Their approach to storytelling, despite not currently using social media, was especially insightful. I also stayed for the demo with the team, which was a real highlight for me. As someone who values hands-on experience and improving digital workflows, seeing the tool in action and being able to ask questions was extremely valuable.”

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