fusefabric needed to cut through to senior tech leaders. We created a people-led, multi-channel campaign that helped them build awareness, trust and pipeline - without a single cold pitch.

In the first 6 months. 1,284 ideal prospects engaged. 168 warm leads and conversations. 300+ new LinkedIn connections in ICP for their founders.

What we did…

• Launched the 'Commerce is Complex' eBook at a roundtable with Boden
  ‍
  
• Followed up with a LinkedIn Live featuring industry voices
  ‍
  
• Produced the vodcast ‘Frustrations of a CTO’ to show deep empathy with the ICP
  ‍
• Hosted a ShopTalk Barcelona fringe event with Shopify to connect with prospects face-to-face
  ‍
• Delivered always-on, founder-led outreach from personal LinkedIn profiles
  ‍

Content Everywhere.

‍
🎥 Video interviews, vodcast clips, LinkedIn carousels, and event sizzles - all repurposed to keep the campaign alive and conversations flowing - putting their Founders first and faming them across the industry. 

Why It Worked?

✔ Combined bold content with intimate, high-value events
✔ Used real people to start real conversations
✔ Created human-led content that kept the brand top of mind