When Contentful decided to shift from being seen as a CMS (content management system) to a DXP (digital experience platform), they wanted to make some noise. Just like them they wanted a bold, experiential campaign to bring this evolution to life with their customers and prospects and thats where we came in! 

Their goal?

To engage senior decision-makers across Europe, and start meaningful conversations about what a modern content led - digital experience platform should really look like.

That’s where we came in.

We created a pan-European campaign called The experience Tour - designed to reflect Contentful’s new positioning and prove that experience isn’t just something they enable, it’s something they embody.

Across four cities, in just two months, we delivered 4 immersive events that created real connection, sparked high-value conversations, and generated powerful content that lived far beyond the room.

What we did?

• Designed and executed the multi-market experience tour across Europe
  
  
• Hosted standout, invite-only events across London, Paris, Barcelona and Zurich
  
  
• Tied each experience into local culture and Contentful’s core positioning
  
  

Experiences included:

• London: Bake off meets expert panel with Ocado and Universal Music Group
  
  
• Paris: Fragrance creation and storytelling with Rituals
  
  
• Barcelona: A cocktail masterclass with Jägermeister at a hidden bar
  
  
• Zurich: Neuroscience meets cooking with Breitling and dormakaba
  
  

We also:

• Hand-curated guest lists of senior marketing, digital and content leaders
  
  
• Captured and repurposed video, reels and thought leadership content
  
  
• Equipped the Contentful team with follow-up assets to continue the conversation
  
  

Why it worked…

 ✔ aligned perfectly with Contentful’s new identity as an experience-first brand
✔ events were unforgettable – immersive, unexpected and deeply human
✔ created a full content ecosystem to amplify every moment across LinkedIn, email and sales

The results after the first 2 months ALONE! 

• 88 senior leaders hosted across Europe
  
  
• 5,000+ prospects reached through pre/post content
  
  
• 7 active SQL’S - sales opportunities in play after first 2 months.
  
  
• Major perception shift – from CMS to experience-led leader

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