When Contentful decided to shift from being seen as a CMS (content management system) to a DXP (digital experience platform), they wanted to make some noise. Just like them they wanted a bold, experiential campaign to bring this evolution to life with their customers and prospects and that's where we came in! 

Their goal?

To engage senior decision-makers across Europe, and start meaningful conversations about what a modern content led, digital experience platform should really look like.

What we did?

We created a pan-European campaign called The Experience Tour, designed to reflect Contentful’s new positioning and prove that experience isn’t just something they enable, it’s something they embody.

Across four cities, in just two months, we delivered 4 immersive events that created real connection, sparked high-value conversations, and generated powerful content that lived far beyond the room.

The results!

This was just after just two months!

How we did it:

• Designed and executed the multi-market experience tour across Europe:
  
  • London: Bake off meets expert panel with Ocado and Universal Music Group
  • Paris: Fragrance creation and storytelling with Rituals
  • Barcelona: A cocktail masterclass with Jägermeister at a hidden bar
  • Zurich: Neuroscience meets cooking with Breitling and dormakaba
• Hosted standout, invite-only events across London, Paris, Barcelona and Zurich
  
  
• Tied each experience into local culture and Contentful’s core positioning
  
  

We also:

• Hand-curated guest lists of senior marketing, digital and content leaders
  
  
• Captured and repurposed video, reels and thought leadership content
  
  
• Equipped the Contentful team with follow-up assets to continue the conversation
  
  

Why it worked…

✔ aligned perfectly with Contentful’s new identity as an experience-first brand
✔ events were unforgettable – immersive, unexpected and deeply human
✔ created a full content ecosystem to amplify every moment across LinkedIn, email and sales